February 2024 marks 20 years of Facebook’s existence. Despite the brand being well established worldwide and in our day to day lives, only 6% of people trust it and other social media companies with their personal data.
In a survey of 12,000 people across the globe, the Thales 2024 Digital Trust Index found that trust in social media companies is lowest in Japan (2%) and the UK (3%).
Brits are the most distrusting nation when it comes to social media companies, with 26% going as far as to say that they would not be happy to share any personal information with these companies. This is compared to just 14% globally.
Conversely, citizens in the US were the most trusting of social media companies (10%).
Social Media Data Practices Need to Change
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