Analysts describe October's U.S. console retail results as a "mixed bag," with software outperforming expectations to 6 percent growth -- but a severe 26 percent hardware revenue plunge weighing on the results overall. Now, more details on individual title and console performance are emerging from analysts, who've received new numbers from the NPD Group not included in the original results released yesterday. According to Wedbush's Michael Pachter, it was the contraction in handheld unit sales, down 34 percent, that helped created a significant drain on the hardware market -- although unit sales of Xbox 360, PlayStation 3 and Wii were together down 25 percent year over year. "We believe the iPod Touch is cannibalizing dedicated game handheld hardware sales, and expect weakness in handhelds to persist until the 2011 introduction of the Nintendo 3DS," suggests Pachter. However, a USA Today report says Nintendo claims "more than 342,000 units sold" for its DS, a number that would indicate the device led other platforms. At 232,000 consoles sold, Wii unit sales fell a sharp 54 percent in the United States: "The Wii continues to struggle due to gamer fatigue and a lack of high-profile releases," the analyst noted. However, neither the 160 GB model's release and Move's September launch could stir PlayStation 3 sales enough to help them make the tough comparison to last year, which saw the long-awaited release of the price-cut, slimlined PS3 in September. PlayStation 3 sales fell 22 percent year over year to 250,000 units. As Microsoft announced yesterday, Xbox 360 unit sales were the lone grower -- Microsoft's console saw a 30 percent boost to 325,000, and was the top-selling non-handheld console. Fable III, Halo Reach and continuing momentum from August's slimlined hardware launch are continuing to drive demand for the Xbox 360, says Pachter. For Sony Computer Entertainment of America, it's software momentum on which the company's currently focused. "PlayStation 3 software sales were incredibly strong in October and PS3 was the only platform that had growth in the software over September, to the tune of nearly 50 percent," says SCEA corporate communcations director Patrick Seybold. "With next week's launch of the industry's most anticipated title, Gran Turismo 5, we're sure to carry the momentum through the holidays." Seybold also said the Move bundle saw a 15 percent sales increase in October over its September launch month, and suggests that "strong consumer demand" is making it a challenge to keep up retail inventory.
Analyst Reveals October U.S. Console Sales - iPod Touch 'Cannibalizing' Handhelds?
Nov. 17, 2010

Tags:
2010
Subscribe to our newsletter
About JikGuard.com
JikGuard.com, a high-tech security service provider focusing on game protection and anti-cheat, is committed to helping game companies solve the problem of cheats and hacks, and providing deeply integrated encryption protection solutions for games.
Top

This Motorola foldable is on sale for $100 off - here's why I recommend it over most slab phones
Aug. 9, 2025

The best Linux distros for beginners in 2025 make switching from MacOS or Windows so easy
Aug. 9, 2025

I answered the million-dollar question about buying laptops - here's the ultimate guide
Aug. 9, 2025

3 portable power stations I travel everywhere with (and how they differ)
Aug. 9, 2025

I tried Lenovo's new rollable ThinkBook and can't go back to regular-sized screens
Aug. 9, 2025
Recent

This Motorola foldable is on sale for $100 off - here's why I recommend it over most slab phones
Aug. 9, 2025

The best Linux distros for beginners in 2025 make switching from MacOS or Windows so easy
Aug. 9, 2025

I answered the million-dollar question about buying laptops - here's the ultimate guide
Aug. 9, 2025

3 portable power stations I travel everywhere with (and how they differ)
Aug. 9, 2025

I tried Lenovo's new rollable ThinkBook and can't go back to regular-sized screens
Aug. 9, 2025

5 iOS 26 features that made updating my iPhone worthwhile (and how to try them)
Aug. 9, 2025

Healthcare cybersecurity failures put patient safety at risk, Modat warns
Aug. 9, 2025

France telecom exposes millions of customer records
Aug. 9, 2025

GPT-5 launch sparks backlash as OpenAI removes ChatGPT model choice
Aug. 9, 2025

Patch Notes #17: Raven workers secure union contract, VGHF acquires Computer Entertainer, and Ziff Davis makes layoffs after bumper quarter
Aug. 8, 2025
Blog

Unreal Engine Game Protection Solution
Aug. 8, 2025

How games detect speed-hack cheats
Aug. 6, 2025

JikGuard game protection supports Google Play's 16 KB page-size compatibility requirement
Aug. 1, 2025

JikGuard game protection supports Steam Deck
July 30, 2025

Security Risk Analysis for Racing Games
July 28, 2025

Are there hacks that increase gacha pull rates?
July 24, 2025

VMOS Open-Source: New Threat to Game Security
July 18, 2025

How Games Detect Black and Gray Studio
July 15, 2025

How Games Detect iOS Jailbreaks
July 11, 2025

FPS Game Anti-Cheat Solution
July 9, 2025
Random

I answered the million-dollar question about buying laptops - here's the ultimate guide
Aug. 9, 2025

8 settings you should change on your Motorola phone to easily improve the battery life
Aug. 8, 2025

These Sony headphones are a fan favorite - and they're on sale at Amazon at a new low price
Aug. 8, 2025

Should you upgrade to mesh? I compared it with a traditional Wi-Fi router, and here's my advice
Aug. 8, 2025

I tried Lenovo's new rollable ThinkBook and can't go back to regular-sized screens
Aug. 9, 2025

This free GPT-5 feature is flying under the radar - but it's a game changer for me
Aug. 8, 2025

GPT-5 launch sparks backlash as OpenAI removes ChatGPT model choice
Aug. 9, 2025

ChatGPT comes with personality presets now - and 3 other upgrades you might have missed
Aug. 8, 2025

Can GPT-5 fix Apple Intelligence? We're about to find out
Aug. 8, 2025

France telecom exposes millions of customer records
Aug. 9, 2025
Most Views

How Games Detect GameGuardian
March 17, 2025

Explanation of Game Anti-Cheat Solutions
March 17, 2025

Cheat Engine Modifier Detection Solutions
March 18, 2025

Explanation of Unity Engine Encryption Solutions
March 17, 2025

How to Anti Hack in Client-Side Games
May 21, 2025

Cocos Engine Encryption Solution
April 8, 2025

How Games Anti-Debugging
April 15, 2025

Cloud Phone Detection Solution for Gaming
May 21, 2025

How Games Detect Frida
March 25, 2025

How Games Detect PlayCover
March 26, 2025