Apple is rolling out Apple Intelligence, its generative AI platform, across popular apps including Messages, Mail, and Notes. Introduced in late 2024 and expanded in 2025, the platform blends text and image generation, redesigned Siri features, and integrations with ChatGPT.
The AI-enhanced Siri can now edit photos, summarise content, and interact across apps with contextual awareness. Writing tools offer grammar suggestions, tone adjustments, and content generation, while image tools allow for Genmoji creation and prompt-based visuals via the Image Playground app.
Unlike competitors, Apple uses on-device processing for many tasks, prioritising privacy. More complex queries are sent to its Private Cloud Compute system running on Apple Silicon, with a visible fallback if offline. Additional features like Visual Intelligence and Live Translation are expected later in 2025.
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