As mobile takes hold, PC Gaming Alliance changes its name

The PC Gaming Alliance was founded in 2009 with the purpose of advocating the growth and standardization of games on PC. Now, the non-profit’s mission becomes broader. The group announced this week that it is changing its name to Open Gaming Alliance, or "OGA." The name change comes after shipments in the traditional PC market fell nearly 10 percent in 2013, according to a March report from market research firm IDC. OGA noted the need to recognize the rise of mobile games and how "the PC is no longer the dominant gaming form factor." The group said its mission is to "keep the gaming ecosystem 'open'" and profitable for platforms including traditional desktop computers, laptops, tablets and 2-in-1s. OGA president and Intel analyst Matt Ployhar said, "Most of the current and future members of the OGA will design their products to be increasingly cross platform, and the definition of 'Personal Computer' also continues to evolve." OGA members listed on the group’s website include Alienware, Capcom, Intel, Logitech, and Razer. The OGA also provides research on the video game market, and has an indie developer program.