ESRB says video game rating checks are highest they've ever been

Newsbrief: On the twentieth anniversary of the Entertainment Software Rating Board, the organization says that checks of underage video game purchases are the highest they've ever been. The ESRB, set up by the Entertainment Software Association in 1994, enforces age and content ratings for video games in the U.S. Back in 2000, a Mystery Shopper audit by the Federal Trade Commission found that only 15 percent of retailers were stopping underage kids from purchasing M-rated video games. Now, as reported by Venturebeat, the ESRB says that this figure is at 87 percent -- in fact, video game age checks now occur at a higher level than for mature-rated movies, DVDs and CDs, says the organization.