I’m sitting in the living room and still recovering from the exciting blur of showing my game at MAGFest. Although I’m exhausted and wish to do little other than sleep – it would be best to capture my thoughts while they’re still fresh in my memory.
Overall the event was amazing and just about every single person was friendly and interesting, and my game seemed to be very well received – but it was loads of work. I loved meeting people and ended up standing and talking beyond what my body should have put up with.
THINGS THAT WORKED WELL:
Learning from local shows
I had the good fortune to show my game a few months ago at a local event called The District Arcade, put together by the local IGDA chapter. This gave me super useful experience on showing in public. Specifically I came into MAGFest having recently learned the following:
Manage turnover – At the District Arcade I had 1 computer running the game and I quickly realized that this is not ideal for a one player game. When people liked the game they would play for quite a while, so others would stand and watch – but eventually move on to a game that was available to play. (I fixed this issue completely for MAGFest by setting up 4 machines to play).
Vertical displays work exponentially better for a vertical game. - ‘Nuff said.
Invite people to come try the game – People are a little intimidated by trying new things, even when they are interested and games are no exception. It seemed that usually a small invitation was all people needed to try something new.
Bring plenty of contact information – I ran out of cards at the District Arcade. I did not want to repeat that mistake!
Beyond these things, I noticed that my game showed very well in this kind of setting. The game’s rule set is small and the balance for new players seems fairly solid.
Going in with a goal – I came into this with a specific goal in mind: that very soon I want the game to get through Greenlight and on to Steam. This being the case, the immediate goal was to try to get as many people to sign up for my ‘newsletter’ as possible – so that I could send an email when the Greenlight page goes live. I had other things I wanted to do such as connect with people and be part of greater gamer/developer community, but those were secondary.
By the end of the festival, over 100 people left their email on my sign up list - and many said that they were willing to write a testimonial for the game!
DIY booth - I put together this booth on a shoestring budget, but all in all I guess it worked out pretty well. In this picture you’ll see
Rug - $20 on craigslist
My younger daughter’s craft table (on loan). In truth this was a last minute add on when I realized there was no room left on the table when there were 4 monitors set up.
Folding chairs borrowed from my dad
Tablecloth (actually drapes)– $16 - from thrift shop
2 nice monitors - borrowed from work (with permission!)
2 good monitors - $12 each from thrift shop
Lawn chairs from home
Computers - $100 each (old as dust) x3 (my laptop made the 4th)
I also ended up buying some print transfer paper and ironed my own shirts (which actually seemed to work!).
Print paper - $20,
6 shirts - $24
Not bad considering the shirts were homemade...
There were also some other expenses such as parking and snacks but it's not worth going into fine detail. The bottom line is that I spent about $400 on the display itself - focusing most of the cash on additional computers for playing the game.
There were 3 machines running the game all night – This worked beautiful. There was quite a lot of play on the game outside of core hours. I didn’t track this play but would occasionally walk by to see if I needed to reset anything – and there were often people happily at play! The fact that the machines were cheap (and huge) made it easy to walk away without too much concern.
Added display features – I added in a couple of features to make the game more functional for being left alone for long stretches. Specifically:
Created an “attract mode” that adds a small animation if the title screen is idle for a while.
Made a script that would reset the game to the title screen if it was left idle too long. This ended up being a HUGE win. There was one game-freezing bug that would occur on the boss level. While I was there, I could simply restart the game – but it was great that it would reset itself at the points where I was away. Each morning I was pleasantly surprised that all three stations were still fully operational.
THINGS THAT COULD HAVE GONE BETTER
Poor voice & energy management – By the end of day one I was already
