China Game Publishers Association Publications Committee (GPC) recently released a report of China Gaming Industry in 2016 (*). I want to share some of the findings here to conclude the China game market in 2016 and see what’s the trend of 2017.
2008 - 2016 China Game Market Revenue (Source: GPC 2016)
Revenue generated by China game market in year 2016 reached 24.08 billion USD (165.57 billion RMB), increasing 17.7% compared to year 2015.
China Game Market Revenue Distribution (Source: GPC 2016)
Mobile game ranked top among all the segments, sharing 49.5% of the entire market with the most rapid growth rate.
2008 - 2016 Game Users in China (Source: GPC 2016)
The number of users of China game market reached 0.57 billion in 2016, increasing 5.9% compared to year 2015.
Spending Preference of China Game Users (Source: GPC 2016)
In 2016, nearly 75% of users in China were paid users. 26% of the users are willing to pay less than 73 USD (500 RMB), 21.4% of them spent 73 USD to 218 USD (500 RMB to 1,499 RMB), and another 26.1% paid more than 218 USD for games.
Channels for Users to Obtain Latest Game Information in China (Source: GPC 2016)
In 2016, social channels such as WeChat and QQ became the most common channels for the game users in China to learn about latest game information. The secondary channels include game official website, media, etc. Also, the recommendation from game streamers influences the choices of game users greatly. That being said, social media became the most influential channel for potential users to choose the games to play.
2008 - 2016 PC Game Market Revenue in China (Source: GPC 2016)
Revenue of PC game in 2016 decreased 4.8% compared to 2015, with 8.47 billion USD.
