Former developers from DJ Hero studio FreeStyle Games have formed a new company, Music In Colour, and are set to release a music game on iOS next week. The game, called Say What?!, is a collaboration between the studio, music production company Reactify, and major independent recording studio Metropolis Group. It is a music game based on tapping iconography that represents a track's lyrics, which utilizes a licensing deal with Sony Music Entertainment. "The music business needs to capture a new audience," former FreeStyle commercial director Chris Lee told newspaper The Guardian. "Rather than make a game then license the music, this is much more of a partnership. We think there is a great opportunity to leverage the mobile platform to build something that reaches a wider audience, and monetizes music." Joining Lee at Music In Colour is music producer Ofei Sakyi, co-creator of the DJ Hero franchise. The future of Activision-owned FreeStyle Games was under question after a massive amount of layoffs that saw its parent company let go some 500 staff. FreeStyle confirmed in May that it had begun a new project for Activision, though admitted that there had been some redundancies as well.
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