Former EA Sports Leads Launch First Facebook Game

Social developer Row Sham Bow, founded by former EA Tiburon executives, is set to release its first game today via Facebook. Woodland Heroes, which has been in closed beta since earlier this month, sees players strategically launching animal-based missiles asynchronously at each other in an isometric world. Philip Holt, chief executive at Row Sham Bow and former EA Tiburon GM, revealed to industry news website VentureBeat that the game will be released today. Row Sham Bow was founded earlier this year, after a number of former EA Tiburon executives banded together to create online social games. Initial staff included the likes of Madden 12 creative director Ian Cummings, EA Sports' chief technology officer Richard Wifall and the aforementioned Holt. The company then revealed that it had raised $3 million in venture capital funding, as a means of hiring to fill 60 positions at its Orlando, Florida offices.