Kliuless? Gaming Industry ICYMI #33
Hi, my name is Kenny Liu, and I work in Revenue Strategy at Riot Games. Each week I compile a gaming industry insights newsletter that I share broadly within Riot. This edition is the public version that I publish broadly every week as well. Opinions are mine.
See more or subscribe at: https://tinyletter.com/kliuless
How China Is Upending Western Marketing Practices
HBR: How China Is Upending Western Marketing Practices
"Most of the time, we’d think about what type of promotion, dollars and cents promotion, location in the store promotion, could we create to drive volume? She said what the Chinese would do instead is that they would think about creating seamless content across multiple platforms that were temporally relevant. And what she meant was, that would be relevant in two weeks. That’s relevant right now
So, they create, they co-create consent, and they would try to air the content immediately. And so, all of a sudden, you see this planning, plotting, methodical, we’ve got to do things in two or three years, competing with a system where they recognize that if I know what’s happening next week, and I build systems that are really agile and really fast, then I can actually be, I can potentially win
When you look at China versus the Western mindset, the Western mindset has been really around scale and efficiency. Be slow, risk-averse, create systems, reduce from five plants to one plant, create one global product platform, and the China system is a growth mindset. How quickly can we grow our market share? And these two contrasting approaches are colliding"
Art / Design
The Beauty of Parallax
Brief history of 3D texturing in video games
GDC 2019 microtalk on games & cognitive science of learning
PC / Console
Discord’s Nitro Games adds 11 Star Wars and LucasArts classics
CCP Games: EVE Online's tech is "absolutely at its breaking edge"
Call of Duty: Black Ops 4 is keeping fans engaged better than WWII did
Overwatch lets players create custom modes with in-game scripting tools
Epic buys Rocket League developer Psyonix
Mobile
App Annie: The State of Mobile 2019
NetEase launches Cyber Hunter, a sci-fi battle royale on iOS and Android
Game of Thrones: Conquest revenue grows 90% thanks to TV show’s final season
Samsung delays Galaxy Fold indefinitely: ‘We will take measures to strengthen the display’
XR: AR / MR / VR
a16z Pitch Room: Sandbox VR
Magic Leap gets $280m investment from Docomo
Valve reveals Index, its top-of-the-line virtual reality headset
Oculus Quest interview — Standalone VR built for value-conscious gamers
Microsoft announces the $3,500 HoloLens 2 Development Edition
Microsoft’s TORC will let you feel squeezable objects in AR and VR
Pokemon Pass mobile app, which grants digital rewards when visiting retail stores, launches in the U.S.
Asia
China gaming regulator to introduce new approval process this month
