Molyneux's Curiosity experiment comes to an end

Peter Molyneux has certainly had some fun with his Curiosity cube-clicker mobile game, launched last year. Besides managing to keep the contents of the cube a secret from everyone including Apple, his 22cans studio also devised a method for monetizing the art of trolling. Players were asked to tap away at a cube via their iOS and Android devices, with layer upon layer falling away, and some form of prize promised at the center. Now the experiment has come to an end with the final layer of the cube chipped away, to reveal a video from Molyneux congratulating the "winner" -- that is, the person who tapped the final piece of the cube. This winner was Bryan Henderson, and as his prize, Henderson will now star in 22can's upcoming god game Godus as the game's main deity character. Not only that, but Henderson will be able to work with the 22cans team to decide on the game's rules and codes, and even receive a small percentage of any cash spent on the game by players. "You will have fame, you will fortune, and you will have the power to introduce morals into the game," Molyneux told Henderson as part of the above video.