A new study reveals that prominent AI models now show a marked preference for AI‑generated content over that created by humans.
Tests involving GPT‑3.5, GPT-4 and Llama 3.1 demonstrated a consistent bias, with models selecting AI‑authored text significantly more often than human‑written equivalents.
Researchers warn this tendency could marginalise human creativity, especially in fields like education, hiring and the arts, where original thought is crucial.
There are concerns that such bias may arise not by accident but by design flaws embedded within the development of these systems.
Policymakers and developers are urged to tackle this bias head‑on to ensure future AI complements rather than replaces human contribution.
