Nielsen: MW3, GoW 3 Top Holiday Wish Lists

Sept. 29, 2011
Nielsen: MW3, GoW 3 Top Holiday Wish Lists

Tracking firm Nielsen has put together its Top 20 Games To Watch, saying that a survey of desire for upcoming titles puts Activision's Modern Warfare 3 at the top of the list. According to Nielsen, 27 percent of respondents placed the game in their top 5 games they hoped to get in the next few months. This put the Infinity Ward and Sledgehammer Games-produced title well ahead of the second and third-place Gears of War 3 and Madden NFL 12, both at 19 percent. As Nielsen points out, only one game on its list of twenty -- Deep Silver's Dead Island -- is a new IP, with the remaining 19 being either sequels or continuations of existing game franchises. The online survey was conducted between August 21 and September 17 between Nielsen and 5,000 of what the company described as "active gamers." Also popular on the list were Ubisoft's Assassin's Creed: Revelations (17 percent), Warner Bros.' Batman: Arkham City (15 percent) and Nintendo's The Legend of Zelda: Skyward Sword (14 percent). The full list, courtesy Nielsen, follows. Note that key elements of online conversations were assessed and provided by NM Incite:

Title

Genre

Platforms

Publisher

% Choosing as Top 5

Key Elements of Online Conversations

Call of Duty: Modern Warfare 3

Shooter

360, PS3, Wii, PC

Activision

27%

upcoming launch parties, changes in the new game, ‘darker mood’, hardened version vs standard

Gears of War 3

Shooter

360

Microsoft Game Studios

19%

high anticipation for launch, best prices at retailers, sharing info on codes and downloads

Madden NFL 12

Sports (Simulated)

360, PS3, Wii, PSP

Electronic Arts

19%

challenge matches, calling in sick in order to play

Assassin’s Creed: Revelations

Action / Adv

360, PS3, PC

Ubisoft

17%

downloadable previews, multi-player functionality

Batman: Arkham City

Action / Adv

360, PS3, PC

Warner Bros Interactive

15%

new villains in the game

The Legend of Zelda: Skyward Sword

Action / Adv

Wii

Nintendo

14%

nostalgia for series brings back ‘old school’ gamers, similar feel to Ocarina Of Time

Battlefield 3

Shooter

360, PS3, PC

Electronic Arts

12%

many feel this title is superior to competing titles in the genre, differences in game performance by platform

Just Dance 3

Music / Rhythm

360, PS3, Wii

Ubisoft

12%

excitement for new tracks announced

NBA 2K12

Sports (Simulated)

360, PS3, Wii, PC, PSP

2K Interactive

9%

online demos, discussions of how to adjust schedule to allow more time to play

Need for Speed: The Run

Racing / Driving

360, PS3, Wii, PC, 3DS

Electronic Arts

9%

exclusive Porsche models in the game, anticipation as a holiday gift

Uncharted 3: Drake’s Deception

Action / Adv

PS3

Sony Computer Entertainment

9%

high expectations of this title being even better than the previous iterations

Mario & Sonic at the London 2012 Olympic Games

Sports (Arcade)

Wii, 3DS

SEGA

8%

gaming experts mention this title alongside other titles announced at the 3DS conference

LEGO Harry Potter: Years 5-7

Action / Adv

360, PS3, Wii, PC, PSP, DS, 3DS

Warner Bros Interactive

8%

sharing previews and speculation on the upcoming game

FIFA Soccer 12

Sports (Simulated)

360, PS3, Wii, PC, PSP, DS, 3DS

Electronic Arts

8%

FIFA vs Madden, desires for more pro and career mode options in the new release

The Elder Scrolls V: Skyrim

RPG

360, PS3, PC

Bethesda Softworks

8%

M rating / graphic nature not a deterrent, daily countdown until release

Dead Island

Action / Adv

Tags: 2011

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