Playnomics announces free dashboard for player metrics, scoring

Newsbrief: Data mining company Playnomics has announced its free web-based dashboard that works as a player-scoring system, allowing publishers and platform owners to track which players are valuable. After publishers install the Playnomics API into their online titles, the dashboard is designed to enable them to examine their players' activity patterns, see which ones are the most valuable, and predict how players will perform in different game environments. Once publishers have tried out the free player-scoring dashboard, they can then upgrade the service to target users in-game with personalized promotions, or acquire new players that are predicted to be valuable for their games. Since launching the dashboard in November, Playnomics has scored more than 20 million monthly active players across dozens of publishers and platforms. It intends to eventually allow companies to let players view their own scores, and find games that "fit their psychographic makeup."