Scoreloop Adds Windows Phone 7 Support

Scoreloop, provider of social networking and in-game monetization tools for mobile game developers, has launched a beta version of an SDK for Windows Phone 7, adding Microsoft's new platform to a list of Scoreloop-supported operating systems like Android, Bada, Airplay and iOS. "Windows Phone 7 is an important step in our goal to encourage and support connected gaming across the entire mobile landscape," explains Scoreloop CEO Mark Gumpinger. He says that the company aims to support as many mobile platforms as possible to help developers expand their reach and revenue opportunity. Just recently, fellow mobile gaming networking tools firm OpenFeint announced an endeavor to a similar end: an API that will act as a "bridge" among apps on different devices that are using OpenFeint. It doesn't enable cross-platform interaction, but can centralize the data of players on multiple platforms. Scoreloop, which lets developers add in-game purchases and implement virtual currencies as well as social features, will now be usable with Windows 7 games so that players can "compete and compare" cross-platform in a similar fashion, the company says. The Munich-headquartered Scoreloop, founded in 2008, has offices in the U.S. and Asia as well, and claims its platform is growing at a rate of 1 million new users a week.