Presented by Xsolla
Pre-orders are an underutilized lifeline for game developers. The block of time before a game’s full release presents a prime opportunity for building awareness, establishing a community, forming relationships with influencers, and bringing in early-stage funding, all of which can be critical for sustaining a project during the development cycle.
Timing is important when it comes to maximizing pre-order effectiveness. Getting started early and building sufficient momentum are the keys to success. Most developers report 15-28% of their total pre-launch sales are made just on the first-day pre-orders are made available. This can be the only thing that separates a successful project from a failed one, which is why you should make time to establish a pre-order pipeline so you can take advantage of this as well.
In this free guide for pre-order campaigns from Xsolla, you’ll learn:
How to prepare your campaign
How to market your campaign
How to launch your campaign
What to do during your campaign
What to do before the game’s official launch
No tags.
