Steamworld Dig, Stick It to the Man studios form publishing partnership

Steamworld Dig studio Image & Form and Stick It to The Man team Zoink today announced a joint partnership, through which Image & Form will essentially act as a publisher and PR firm for Zoink. Both studios have been doing rather well for themselves recently -- Steamworld Dig has received praise across multiple platforms, while Stick It to The Man has been downloaded more than 1.3 million times. However, the Zoink team has worked through publishers up to this point. With this new partnership, the pair of Gothenburg-based companies will work together to use their recent success stories to boost each other. "The collaboration with Image & Form means we can lift the studio to new levels," explained Zoink CEO Klaus Lyngeled. "Naturally we want to focus on our own ideas, and now we can focus on them." Notably, the development side will stay separate for both companies -- it's the PR, marketing and publishing side that the two companies will share.