The customer success landscape is shifting to digital-first. Cisco empowers partners with tools for scalable success, focusing on proactive, personalized, and predictive strategies through digital engagements and Lifecycle Advantage program enhancements.

Digital customer experience is one of the most important differentiators for your business. How do you build a great DCX, one that meets your customers’ needs and builds a sustained competitive advantage for your company over the next ten years? Here’s what we’ve done at Cisco.

Cisco offers several tools for partners to enhance their customer success practices and, in turn, help customers get the most from the product or solution they purchase. These tools help monitor customer progression through the digital lifecycle, offer data on engagement and product consumption, and provide easy ways to renew.

Looking back at the past year, the Lifecycle Advantage digital partner experience team knocked several big projects out of the park, and we hope our partners saw value in the new features and functionalities added to Cisco Lifecycle Advantage and Success Program Insights.

I checked in with two Cisco Partner leaders in the Americas to learn how Cisco partners are scaling their recurring revenue business by leading with a digital renewals strategy. Here are a few highlights:

Cisco Lifecycle Advantage is a leading customer experience management program for partners that uses insights and automation to drive retention and growth.

To get some perspective on where we are in scaling customer success, I recently sat down with two exceptional leaders in the Americas Partner and CX Organizations – Jennifer Craine and Matt Brady.

Customers want to enjoy the value of our solutions without the complexities. So we need to make things easy for them by providing a simple digital end-to-end experience that eases their path to value and is tied to their business outcomes.

Learn about some of the actionable plans you can start working on—right now—to begin your Partner Transformation journey. There's no need to transform everything at once. Here are three ways Cisco can help you get started: training via the Cisco DevNet sandbox, a focus on customer success through the Cisco Lifecycle Advantage Program, and connecting with potential co-selling partners through the all-new Partner Connect feature on the Partner Experience Portal.

Renewals Commerce Automation, launched as part of the Lifecycle Advantage program, brings superhuman renewal powers to Cisco partners at a time when the channel has never been more complex.

My goal is always to help you increase your company’s marketing effectiveness and here are a few areas where Cisco can help at little to no cost.

When a vacation starts off bad, it can set the tone for the entire trip. Fortunately, that didn’t happen when my family kicked off our recent vacation in Paris. Because...