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While most of the customer journey for SMBs occurs online nowadays, it’s not digitally exclusive. Here are tips to ensure successful customer engagement at every interaction throughout the buying journey.

We are increasingly hearing about the value of improving the shopping experience by adding virtual expertise to the store. As head of Cisco’s Retail & Hospitality practice, I frequently talk...

I have been getting a lot of questions about advocacy so I want to take a few minutes to share my thoughts. I often hear people use the terms

We’re entering the age of the Internet of Everything (IoE), which is about connecting the Internet to the physical world (people, process, data, and