News

5 Types of Talk Triggers for Your B2B Strategy
5 Types of Talk Triggers for Your B2B Strategy
Word of mouth is more important than ever. We trust each other twice as much as we trust brands. It’s the most powerful and persuasive form of marketing.
Aug. 12, 2019
4 Truths About ABM that You Must Know
4 Truths About ABM that You Must Know
Account-based marketing is growing, but many still perceive it as a buzz word. Here are 4 ABM truths that will help you understand how to sort through the hype.
Aug. 5, 2019
Improve Your Email Program with These Proven Remedies
Improve Your Email Program with These Proven Remedies
Email is a challenge. There’s almost always something that can be improved, optimized, or fixed. Technology changes. Strategies ebb and flow. Preferences update, too.
July 29, 2019
AI Is More Creative Than You Think
AI Is More Creative Than You Think
Artificial intelligence does three things really well: acceleration, accuracy, and automation. Today’s machines are good at accomplishing tasks within these domains, but they aren’t yet capable of crossing them. They...
July 22, 2019
4 Trends Molding the Future of Customer Service
4 Trends Molding the Future of Customer Service
Eighty percent of businesses think they deliver superior customer service. Only 8% of customers think businesses deliver superior customer service.
July 15, 2019
When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus
When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus
To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.
July 8, 2019
Word of Mouth is an Even Bigger Deal for B2B than B2C
Word of Mouth is an Even Bigger Deal for B2B than B2C
Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.
July 2, 2019
Make Influencer Marketing a Part of Your B2B Mix with These 5 Philosophies
Make Influencer Marketing a Part of Your B2B Mix with These 5 Philosophies
Influencer marketing is a well-established strategy in the B2C sphere. We’ve all witnessed the success consumer-facing brands have when a product is placed in an influencers’ Instagram feed.
June 21, 2019
How Today’s Social Usage Patterns Hint at the Future
How Today’s Social Usage Patterns Hint at the Future
The Infinite Dial showed a slight uptick in overall social media usage, however, the number of Americans using social media has essentially remained unchanged since 2016. Learn more:
June 4, 2019
An SEO Strategy Isn’t Complete Without Social
An SEO Strategy Isn’t Complete Without Social
Search and social are different tools. They have different but linked roles. The truth is they are both needed, and they need to work together to influence one another.
May 13, 2019
It’s Time to Personalize Video
It’s Time to Personalize Video
Personalized video connects with your viewer in a way that an email, text message, direct message or Facebook message simply does not.
April 17, 2019
The Potential of Thought Leadership is Much Better Than You Think
The Potential of Thought Leadership is Much Better Than You Think
When it comes to thought leadership, marketers and those who create thought leadership have different beliefs when compared to decision makers and those who consume thought leadership content.
April 2, 2019