News

Asia and MENA games market generates $86.6bn in 2024
Asia and MENA games market generates $86.6bn in 2024
The Asia, Middle East, and North Africa (MENA) games markets generated $86.6 billion from player spending on software a…
June 3, 2025
Time spent gaming in Southeast Asia up 53% after post-pandemic drop
Time spent gaming in Southeast Asia up 53% after post-pandemic drop
Players in Southeast Asia are engaging more with video games in 2024, with a 53.2% year-on-year increase in the average…
Sept. 26, 2024
Niko's 2024 India Gamer Market Report shows 65.4% of gamers engage with esports
Niko's 2024 India Gamer Market Report shows 65.4% of gamers engage with esports
Niko has released its new 2024 India Gamer Behavior and Market Insights Report, revealing that over 75% of PC gamers se…
Sept. 11, 2024
Niko Partners: Gulf Cooperation Council markets accounted for $2.24bn in player spending in 2023
Niko Partners: Gulf Cooperation Council markets accounted for $2.24bn in player spending in 2023
A new report from Niko Partners, in partnership with the Saudi Esports Federation, says that markets in the Gulf Cooper…
Aug. 16, 2024
Niko Partners: East Asia games market generated $30.1bn in 2023
Niko Partners: East Asia games market generated $30.1bn in 2023
The East Asia games market generated $30.1 billion in 2023, and is expected to decline by 2.9% in 2024 to $29.2 billion…
July 30, 2024
Niko Partners: 62% of China PC players spending more on games than last year
Niko Partners: 62% of China PC players spending more on games than last year
Almost two thirds of PC gamers in China have spent more on games than any other platform in 2024, according to a new re…
July 3, 2024
Asia and MENA games market expected to hit $100bn by 2028
Asia and MENA games market expected to hit $100bn by 2028
The Asia, Middle East, and North Africa (MENA) games market increased 4.6% year-on-year to $85.5 billion in 2023, and i…
June 6, 2024