UK property agents are increasingly leveraging AI and automation to tackle a growing skills shortage in the sector, according to an analysis by PropTech provider Reapit.
Reapit's Property Outlook Report 2025 shows that although agencies continue hiring, most face recruitment difficulties: more than half receive fewer than five qualified applicants per vacancy. Growth in payrolled employees is minimal, and the slowest year-on-year rise since May 2021 reflects wider labour market tightness.
In response, agencies are turning to time-saving technologies. A majority report that automation is more cost-effective than expanding headcount, with nearly 80 percent citing increased productivity from these tools.
This shift towards PropTech and AI reflects deeper structural pressures in the UK real estate sector: high employment costs, slower workforce growth, and increasing demands for efficiency are reshaping the role of technology in agency operations.
