"We are giving them 17 percent toward the purchase of their games today. We have that form of unfunded discount that we give to the publishers."
- GameStop president Tony Bartel, speaking in a new Gamasutra feature about the impact of used games on the market. According to GameStop, it generated $1.2 billion in trade-in credit for customers in 2011, of which 17 percent went to new sales -- and the retailer sells 25 to 30 percent of the new games in U.S., the most of any retailer. On the other hand, noted developer David Braben (Kinectimals, Elite) told Gamasutra earlier this year that "preowned has really killed core games. In some cases, it's killed them dead. I know publishers who have stopped games in development because most shops won't reorder stock after initial release, because they rely on the churn from the resales."
No tags.
