Mark Zuckerberg framed smart glasses as the future of human-AI interaction during Meta's Q2 2025 earnings call, saying anyone without such a device may be at a cognitive disadvantage compared to those using them.
He described the eyewear as the ideal way for AI to observe users visually and aurally, and to communicate information seamlessly during daily life.
Company leaders view smart eyewear such as Ray‑Ban Meta and Oakley Meta as early steps toward this vision, noting sales have more than tripled year-over-year.
Reality Labs, Meta's AR/AI hardware unit, has accumulated nearly $70 billion in losses but continues investing in the form factor. Zuckerberg likened AI glasses to contact lenses for cognition, which is essential rather than optional.
While Meta remains committed to wearable AI, critics flag privacy and social risks around persistent camera-equipped glasses.
The strategy reflects a bet that wearable tech will reshape daily computing and usher in what Zuckerberg calls 'personal superintelligence'.
