News

New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want
New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want
As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...
Jan. 15, 2015
2015 Is the Year of Hyper-Relevant Retail: Winning Shoppers with Efficiency, Savings, and Engagement
2015 Is the Year of Hyper-Relevant Retail: Winning Shoppers with Efficiency, Savings, and Engagement
“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...
Jan. 14, 2015
How U.S. Banks Can Transform Customer Interactions to Increase Profitability
How U.S. Banks Can Transform Customer Interactions to Increase Profitability
You order a movie online and additional suggestions pop up, based on a deep knowledge of your likes and dislikes. You plan a vacation and similar suggestions appear, reflecting your...
Nov. 13, 2014
Effortless School Holidays Thanks to a Great Customer Experience
Effortless School Holidays Thanks to a Great Customer Experience
Last week I was at Westminster Central Hall in London for the EMEAR and UK&I Customer...
Nov. 4, 2014
The We’re Listening Blog Series: Sharing Customer Experience Best Practices at the Walker B-to-B Customer Experien …
The We’re Listening Blog Series: Sharing Customer Experience Best Practices at the Walker B-to-B Customer Experien …
This month, I’m excited to welcome a very special guest author to the We’re Listening blog series. Joe Pinto is Senior Vice President of Cisco’s Technical
July 2, 2014
IT Spending: Top 8 Areas Where Banks Are Spending Their 2014 IT Budget
IT Spending: Top 8 Areas Where Banks Are Spending Their 2014 IT Budget
As we approach the second half of the year, banks are continuing to shift their IT and marketing budgets to focus on improving and differentiating the
June 13, 2014
Understanding Your Customers – Cisco FSI’s Key Takeaways From Retail Banking 2014
Understanding Your Customers – Cisco FSI’s Key Takeaways From Retail Banking 2014
We recently attended Retail Banking 2014 in Orlando, FL, where a wealth of information and best practices were shared, with much of the focus on how the
May 8, 2014
Create Mobile Web Campaigns with CMX Browser Engage
Create Mobile Web Campaigns with CMX Browser Engage
In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced...
Nov. 11, 2013
CMX Connect – An Innovative, Location Aware Guest Captive Portal
CMX Connect – An Innovative, Location Aware Guest Captive Portal
With the explosion of smart mobile devices, consumers expect to have Wi-Fi access at pubic venues everywhere they go....
Nov. 7, 2013
Big Business from Big Data
Big Business from Big Data
“Dad, how many mobile phones were sold last year in the whole world?” “Is this a trick question? Well, there are about 7 billion human beings on earth.
Nov. 6, 2013
Internet of Everything: A Pivot Point in Technology — and Thinking
Internet of Everything: A Pivot Point in Technology — and Thinking
“You can’t manage what you can’t measure.” So said Dave Evans, Cisco's chief futurist, in his keynote address at Cisco Live 2013.  I couldn't agree more!
July 10, 2013
Viewpoints: Industry Experts Share Their Perspectives on the Financial Services Industry
Viewpoints: Industry Experts Share Their Perspectives on the Financial Services Industry
Cisco’s Financial Services Industry Marketing team is pleased to welcome a monthly contribution from industry professionals sharing their insights and
May 8, 2013