News

Digital Transformation in the Oil & Gas Industry: “Drill, Data, Drill!”
Digital Transformation in the Oil & Gas Industry: “Drill, Data, Drill!”
“Drill, baby, drill” makes for an easy mantra when it comes to energy exploration, but the oil and gas (O&G) industry moved past simply drilling long ago with the introduction...
June 25, 2015
IoE-Powered Business Transformation Boosts Agility and Efficiency for Oil and Gas Companies
IoE-Powered Business Transformation Boosts Agility and Efficiency for Oil and Gas Companies
This week I’m attending CERAWeek, the premier international gathering of energy industry leaders, experts, government officials, policymakers, and innovators. While this is the 34th annual CERAWeek conference, the...
April 22, 2015
The Connected Life: The Art of the Possible in Insurance
The Connected Life: The Art of the Possible in Insurance
Gathering and Harvesting New Data through “The Connected Life” The Connected Life, the digital life is steadily emerging. Today’s insurance consumers are increasingly tech savvy and want services...
March 31, 2015
To Compete in the Retail Revolution, Mobility and Analytics Are Critical
To Compete in the Retail Revolution, Mobility and Analytics Are Critical
Today, mobile devices are everywhere — and vying for the attention of just about everyone. On a train, in a café, or in the park, people are gaming, connecting with...
March 26, 2015
A Retail Revolution: The Digital Generation Is Changing the Way We Work, Live, Play, Learn, and Shop
A Retail Revolution: The Digital Generation Is Changing the Way We Work, Live, Play, Learn, and Shop
Retailers once had a pretty clear idea of who shopped where and how they did it. After all, there were not that many options available for shoppers. Consumers would see...
March 11, 2015
IoE Can Help Banks Regain Customer Trust by Delivering Better Advice and Mobile Services
IoE Can Help Banks Regain Customer Trust by Delivering Better Advice and Mobile Services
In years past, a visit to the neighborhood bank branch often featured face-to-face meetings with a trusted advisor who would guide customers through their most challenging financial journeys — often...
Feb. 19, 2015
New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want
New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want
As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...
Jan. 15, 2015
2015 Is the Year of Hyper-Relevant Retail: Winning Shoppers with Efficiency, Savings, and Engagement
2015 Is the Year of Hyper-Relevant Retail: Winning Shoppers with Efficiency, Savings, and Engagement
“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...
Jan. 14, 2015
In Retail, Insight Is Currency, and Context Is King
In Retail, Insight Is Currency, and Context Is King
Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors,...
Jan. 12, 2015
How U.S. Banks Can Transform Customer Interactions to Increase Profitability
How U.S. Banks Can Transform Customer Interactions to Increase Profitability
You order a movie online and additional suggestions pop up, based on a deep knowledge of your likes and dislikes. You plan a vacation and similar suggestions appear, reflecting your...
Nov. 13, 2014
Digital Design Visual and Otherwise
Digital Design Visual and Otherwise
First impressions really matter. We know this intuitively, and you may also have seen the stats that say it takes web visitors less than two-tenths of a second to form...
Sept. 29, 2014
Who do you trust most?
Who do you trust most?
Fully 88% of buyers suggest that social channels are strong influencers during the purchase decision process.  A whopping 84% of Millennials trust their friends over advertising or sales messages. (Both...
Sept. 15, 2014