A new head of player analytics for social dev Kixeye

Newsbrief: "Core"-focused social game developer Kixeye is putting more focus into analyzing its players' behaviors with the appointment of a new VP of Customer Insights. Neil Shepherd, an online marketing veteran, will lead a team focused on mining player analytics and data to bolster the Backyard Monsters developer's audience acquisition. Shepherd comes to Kixeye after a stint as VP of paid media at online marketing company Quinstreet. Prior work includes a position at global management consulting firm McKinsey and Company