Social games company Booyah has announced the appointment of former Hasbro COO Jason Willig as its new chief operating officer. Willig originally oversaw operating activities for EA's Hasbro business unit. He has also held positions at Lucasarts, Gas Powered Games and Vivendi Games. Keith Lee, CEO and co-founder of Booyah, noted, "Adding Jason to the Booyah executive team is a huge win for us. His depth of knowledge and experience will help accelerate Booyah’s continued growth and development within in the social/mobile industry." Based in San Francisco, Booyah was founded in late 2008 by ex-Blizzard industry veterans Keith Lee, Brian Morrisroe and Sam Christiansen. The company now employs over 50 people, and is funded by Kleiner Perkins Caufield Byer's iFund, Accel Partners, and DAG Ventures.
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