GDC Online: Mind Candy Chooses Vindicia Cashbox For Online Billing

UK-based developer and publisher Mind Candy has selected Vindicia's Cashbox solution for online billing management in its free-to-play, browser-based massively multiplayer online game Moshi Monsters. Vindicia says that Cashbox not only offers online billing management, but can also increase customer acquisition and customer retention rates. The company says its product is also a cost-effective way to "ensure PCI compliance without sacrificing control over their customers’ buying experience." Mind Candy joins a number of other major brands that use Cashbox, including Activision Blizzard, Cryptic Studios, and Hi5. Vindicia adds that it's devoting "significant R&D" in order to deliver support for a broad spectrum of payment methods, such as credit cards, PayPal, prepaid cards, European Direct Debit, and more. Launched in April 2008, Moshi Monsters is a kid-targeted MMO in which players adopt and raise monsters as virtual pets, play minigames, and solve puzzles that test skills like basic math, spatial awareness, logic, and vocabulary. The game currently has more than 25 million registered users. "As the online game market eclipses traditional retail sales, our singular focus is to ensure that our publishers can scale, optimize their acquisition funnels, and retain players with our billing solution," says Vindicia chairman and CEO Gene Hoffman. Hoffman continues, "Over the past twelve months our clients increased revenue $45 million through additional customer retention, and this is a testament to the impact that strategic billing has on our clients’ sales and marketing efforts."