PopCap explores merchandising with Plants vs Zombies products

Newsbrief: PopCap has announced a huge merchandising push, with multiple agreements in place, marking the first time that the studio has offered physical licensed products based on its games. Launching later this spring, products based on the Plants vs Zombies franchise will be made available, including apparel, accessories, plush toys, figurines and branded electronics. The company has signed a total of six agreements with consumer product companies. PopCap's Brennan Townley said that the move was part of the company's aim to expand its various brands in "authentic, meaningful ways." Merchandise based on the Bejeweled franchise and other PopCap games will follow in early 2013.