Social Issue Game Competition Yoxi Announces First Winner

Social game and online creative competition Yoxi announced the winning entry in its recently concluded challenge addressing fast food and related health issues. "The Udon Project" contributed the competition's winning idea, suggesting drive-thru Pad Thai as a healthy alternative to traditional fast food offerings. Yoxi, introduced in November of last year, allows users to submit solutions to a given prompt by participating in a social game. Top entries are judged by audience voting and elimination, with finalists determined by a panel of industry experts and advertising firms. Winners of the quarterly Yoxi contests will receive a cash prize between $5,000 and $40,000, along with marketing support from participating advertisers. The next Yoxi competition will be announced later this month.