StudioEx Launches First Facebook Game Beta With $1.9M Funding

Los Angeles-based online game developer StudioEx, a subsidiary of the Camelot Media Investments (CMI) Media Group established last year with $1.9 million in funding, announced the open beta launch of its first game, Galaxy X, on Facebook. The firm didn't identify its backers, though it did describe them as "prominent international private investors". StudioEx is headed by executives from both the American entertainment and Korean free-to-play gaming industries. Its goal is to produce "accessible, compelling and immersive" browser-based MMOs and online games for the North American market. Its first release, Galaxy X, is a ballistic action game advertised as "War of the World meets Worms". The social game follows a race of aliens from Pluto threatening to take over the Earth, and features both single player and multiplayer options, a microtransaction system for purchasing weapons/defensive items, and a real-time "Dynamic" mode. "With the beta launch of Galaxy X on Facebook, we're outreaching to potentially millions of gamers out there," says StudioEX creative director Anthony Gaud. "Our priority is to deliver the best game and user-friendly experience we possibly can. Gaud adds, "Getting feedback from Galaxy X's beta testers and applying that feedback to the game before its early 2011 commercial launch is imperative to us." The online action game currently has over 523,000 monthly active users and 54,000 daily players, according to figures from AppData.