Ubisoft Claims 'Biggest 3DS Lineup Of The Industry'

Ubisoft beat financial forecasts thanks to Assassin's Creed: Brotherhood and its dancing games, crediting its strength not to one particular brand or platform, but to being judicious about all the new opportunities proliferating in the market. The company made it a priority to get out right in step with Microsoft's Kinect launch, for example, getting front-and-center with Your Shape: Fitness Evolved and even going as far as having its own compatible "player projection" tech ready for the game. It now claims the title of biggest third-party on Kinect during 2010, and on its conference call to investors alongside its third quarter financial results, Ubisoft said it shipped over 2 million Kinect games -- leading to 18 percent market share on the platform in the U.S., and 21 percent in Europe. "I think 2011 should see good sales on the Kinect," said Ubisoft CEO Yves Guillemot. And Ubisoft is aiming for a similarly-strong launch performance alongside Nintendo's 3DS: "We believe like the Kinect, we have the biggest 3DS lineup of the industry," Guillemot added. The CEO also acknowledged risks in operating within a challenging console market that is highly competitive. "Notably, in the high-definition segment, execution is key, and requires focus," he said. The company also said it had "promising launches" of the Facebook game CSI: Crime City and the browser game Settlers Online in Germany. "The rewards can be huge" in the digital segment, said Guillemot, who added that the publisher's revenues are still small in that market. "We cannot be right every time...but successes can be very rewarding," he said.