Your game industry in your words, week of June 15

[Gamasutra highlights choice quotes from game industry figures this week, including Nintendo's Reggie Fils-Aime, Treyarch's Mark Lamia, Ubisoft Montreal's Yannis Mallat, and many others.] In our original and exclusive interviews, analysis, and feature pieces over the past week, a wide variety of developers, publishers, and indies shared their thoughts on cinematic games with heavily scripted portions, fostering innovation, finding someone to blame for 38 Studios' missteps, and more. This Week's Noteworthy Game Industry Quotes "[E3] is a little bit out of focus with reality, I think. There's never been so many indie successes, and people are still trying to do the same old thing with more money and more boobs." - Arkedo Studio (Hell Yeah!) co-founder Camille Guermonprez "We asked 300 consumers across the globe to take all their games, place them on the floor and sort them... not a single consumer organized them by platform or genre." - EA Games Laura Miele discussing the myth of strict consumer types "We know, without a doubt, that people love that cinematic experience that's heavily scripted." - Treyarch studio head Mark Lamia "There's one Steam. I think what people want to see is, they want to have another viable option. They want us to differentiate in a way that sets us apart." - Electronic Arts' Origin SVP David DeMartini "The best way to make sure our creatives are still innovating is trusting our creative people... that they have the feeling they have the trust of management to explore what they want to do." - Ubisoft Montreal CEO Yannis Mallat "Asymmetric gameplay is going to be the next major step forward, just like active play was when we launched the Wii" - Nintendo of America president Reggie Fils-Aime "A studio that seeks to continuously improve and questions itself is definitely more likely to be around in the next five years" - Ubisoft producer Majdi Kraiem sharing how studios can attract a publisher "We've seen this market develop to a multibillion dollar market, and it is not just a controlled by the indies, it's simply dominated by the indies." - Flurry president and CEO Simon Khalaf "I blame a company named 38 Studios and all of their executives for moving so many families while knowing they weren't paying bills, weren't going to hit their dates, and were running out of money." - '38 Studios Spouse' speaks out "The long tail still making money is gone. And everybody is essentially trying to reduce their portfolio to the few big things, and then double, triple down, and that actually increases sequelitis." - Trion CEO Lars Buttler The complete versions of these in-depth articles, as well as other insightful pieces, are all available in Gamasutra's pages for Exclusive items and Features.