News

5 Types of Talk Triggers for Your B2B Strategy
5 Types of Talk Triggers for Your B2B Strategy
Word of mouth is more important than ever. We trust each other twice as much as we trust brands. It’s the most powerful and persuasive form of marketing.
Aug. 12, 2019
4 Truths About ABM that You Must Know
4 Truths About ABM that You Must Know
Account-based marketing is growing, but many still perceive it as a buzz word. Here are 4 ABM truths that will help you understand how to sort through the hype.
Aug. 5, 2019
Improve Your Email Program with These Proven Remedies
Improve Your Email Program with These Proven Remedies
Email is a challenge. There’s almost always something that can be improved, optimized, or fixed. Technology changes. Strategies ebb and flow. Preferences update, too.
July 29, 2019
AI Is More Creative Than You Think
AI Is More Creative Than You Think
Artificial intelligence does three things really well: acceleration, accuracy, and automation. Today’s machines are good at accomplishing tasks within these domains, but they aren’t yet capable of crossing them. They...
July 22, 2019
Critical Network Infrastructure in IoT Industries
Critical Network Infrastructure in IoT Industries
By the year 2021 up to 41% of all data traffic will be delivered across multiple countries.
July 17, 2019
4 Trends Molding the Future of Customer Service
4 Trends Molding the Future of Customer Service
Eighty percent of businesses think they deliver superior customer service. Only 8% of customers think businesses deliver superior customer service.
July 15, 2019
When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus
When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus
To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.
July 8, 2019
Word of Mouth is an Even Bigger Deal for B2B than B2C
Word of Mouth is an Even Bigger Deal for B2B than B2C
Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.
July 2, 2019
Make Influencer Marketing a Part of Your B2B Mix with These 5 Philosophies
Make Influencer Marketing a Part of Your B2B Mix with These 5 Philosophies
Influencer marketing is a well-established strategy in the B2C sphere. We’ve all witnessed the success consumer-facing brands have when a product is placed in an influencers’ Instagram feed.
June 21, 2019
Looking Back at CLUS19: Americas Partner Experience Perspective
Looking Back at CLUS19: Americas Partner Experience Perspective
New leader of the Americas Partner Organization, John Moses, looks back at Partner Xperience as part of Cisco Live 2019 in San Diego.
June 20, 2019
Elipse: a Cisco Small Business Partner Case Study
Elipse: a Cisco Small Business Partner Case Study
Partner Case Study on Elipse, a partner in Brasil
June 14, 2019
Be in the Know! All things Security at Cisco Live US
Be in the Know! All things Security at Cisco Live US
In order to keep up with today’s digital world, customers have to secure business happening all over – on-network, off-network, in the cloud, or with a more mobile workforce.
June 12, 2019