News

Cisco Partners Have a New Superpower: Introducing Renewals Commerce Automation
Cisco Partners Have a New Superpower: Introducing Renewals Commerce Automation
Renewals Commerce Automation, launched as part of the Lifecycle Advantage program, brings superhuman renewal powers to Cisco partners at a time when the channel has never been more complex.
Aug. 30, 2019
Partner Perspective: We Are Listening
Partner Perspective: We Are Listening
One of the best ways for us to get input is from events where we can personally interact with and listen to multiple partners.
Aug. 23, 2019
Six Essentials for B2B Email Marketing Success
Six Essentials for B2B Email Marketing Success
“That might work in B2C, but we’re B2B.” Whether selling to other businesses or to consumers, people are still the ones making decisions about "if" and "how" to engage.
Aug. 19, 2019
Walk a Mile in Their Rain Boots: The Innovative CX of 5G RuralFirst
Walk a Mile in Their Rain Boots: The Innovative CX of 5G RuralFirst
Here's how a distinctive approach to innovation leads to great customer experience (CX).
Aug. 13, 2019
5 Types of Talk Triggers for Your B2B Strategy
5 Types of Talk Triggers for Your B2B Strategy
Word of mouth is more important than ever. We trust each other twice as much as we trust brands. It’s the most powerful and persuasive form of marketing.
Aug. 12, 2019
4 Truths About ABM that You Must Know
4 Truths About ABM that You Must Know
Account-based marketing is growing, but many still perceive it as a buzz word. Here are 4 ABM truths that will help you understand how to sort through the hype.
Aug. 5, 2019
Improve Your Email Program with These Proven Remedies
Improve Your Email Program with These Proven Remedies
Email is a challenge. There’s almost always something that can be improved, optimized, or fixed. Technology changes. Strategies ebb and flow. Preferences update, too.
July 29, 2019
AI Is More Creative Than You Think
AI Is More Creative Than You Think
Artificial intelligence does three things really well: acceleration, accuracy, and automation. Today’s machines are good at accomplishing tasks within these domains, but they aren’t yet capable of crossing them. They...
July 22, 2019
Critical Network Infrastructure in IoT Industries
Critical Network Infrastructure in IoT Industries
By the year 2021 up to 41% of all data traffic will be delivered across multiple countries.
July 17, 2019
4 Trends Molding the Future of Customer Service
4 Trends Molding the Future of Customer Service
Eighty percent of businesses think they deliver superior customer service. Only 8% of customers think businesses deliver superior customer service.
July 15, 2019
When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus
When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus
To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.
July 8, 2019
Word of Mouth is an Even Bigger Deal for B2B than B2C
Word of Mouth is an Even Bigger Deal for B2B than B2C
Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.
July 2, 2019